Let us paint a very common web scenario for you. Your company has just spent 4 or maybe even 5 figures on a professional web design and you a very proud to share it with the business world. You launch the website and it really seems to deliver the message of your business. But a few weeks later, you notice that something vital is missing. Google and other search engines are not ranking you very high (or at all) when they index your website.
Let’s face it; being on page 5 of Google is almost as bad as not being on Google at all. Very few searches expand past the first page. The reason is very logical. We assume (and assume correctly) that the most relevant queries will be on the first page.
Search Engine Optimization Starts with Good Content
First of all, good content is king. If you need high rankings on Google, don’t expect to achieve it if you only have a small paragraph or two that vaguely discusses the topic you are trying to convey. Write rich, easy-to-understand content for the human eye. Don’t try to play tricks, keyword stuff, or write things in code. Google may have fallen for that in the past, today, it is a much older and wiser Google. It wants to see content written for the human eye, and it wants to see a lot of it. Google is looking for content that adequately explains your topic, and is engaging to the reader. For example: if you are selling water bottles, it is important to have a water bottle page that discusses the durability, use, etc. It is also important to have News and Blog posts that cover milestones of the water bottle. Blog about it being featured and never waste an opportunity to elaborate.
Keyword Density – what the heck is that?
Keyword Density is the amount of times a key word (or to be pedantic – key phrase) is used in relation to the content on the page. People normally search in key phrases like:
"Affordable Websites Greenville SC"
If the user typed in websites, the search is too generic and produces poor results. Often times, users search in 2 to 5 key phrases. Those key phrases become very important. Think of your key phrases like sugar you want to put in a cup of coffee. Too little sugar and it doesn’t taste right, too much sugar and it overloads the taste. You have to get the amount just right. Let’s bring it down to a real-life example. Our purpose for posting this blog post has two meanings. The first is to share valuable information with you. Secondly, we know that if we post reliable, easy-to-understand, and engaging content, we will see higher ranks for Search Engine Optimization Greenville SC. Our key phrase density for Search Engine Optimization is not overloaded, but it isn’t used sparsely either. It is just right. Our aim is to have our keywords not exceed about 10% of the entire post.
The Bottom Line
The bottom line is this: make your website a place that people want to come back to and visit. If you sell water bottles, make it a place where people can get excited about water bottles and want to stay in touch with new information. This is achieved by posting regularly with engaging information. Great Search Engine Optimization doesn’t manifest itself. You have to grow it.
Cyberfluent would love the opportunity to discuss Search Engine Optimization with your small business, non-profit, or church. We are located in Greenville, SC and service Greenville, the Upstate and the South East Region. Come talk with us today.
Posted on Mon, February 18, 2013
by David Garrison filed under